RSS Feed

If I hear “network” one more time…

Posted on

Holy Cow!  3 months have gone by since my last post!  What have I been doing?  Job searching my dear friends, job searching.  It is more of a pain in the rear end then I would have ever imagined!  There seems to be SO much that employers need you to know, I have to be this all-in-one package of awesomeness and it is a tad daunting.  All I keep hearing is “network, network, NETWORK” and I am almost convinced it will be a constant ring in my ears for quite a while.

I once told myself “Bon, networking does you no good if there aren’t any jobs in that area.”  Well…yea…but mostly no.  I wasn’t taking advantage of the networking capabilities I had at hand, shame on me!  So I decided to turn that around quickly and save as much time as I could get my hands on.  I told my supervisor the other day I was leaning more towards creating design with in higher education (doing design for any department within a university) and the next time we had a meeting he told me of all these people he knew that were looking for a designer within higher ed!  How cool is that?  I’ve gained a way better understanding of networking in the sense that I’m not trying to get other people to get me a job.  Networking is more of a “Hey, I’m going this direction with my career and if you could keep your ears peeled for any opportunities that’d be cool.”

I’ve also noticed that people that I am connected with in the professional setting are more willing to help with elements of my job search than I had expected.

Moral of the story is that networking isn’t as scary as some may think.  And while I’d love to not hear that word again for a while…I think it’s going to stick around for a while anyway.

Rembrandt, the Genius of Light

Posted on

A man of genius.  Rembrant is my all-time favorite traditional artist.  Whenever I am in a design rut and have trouble with ideas I go and look at his work.  It’s incredible!

The use of light

The minimal color

The feel of secrecy

The inspiration for knowledge

The list goes on!  I like to wonder what he was thinking when he painted.  What did he see in the structure of light and its affects that inspired him to create his entire body of work?  The illumination is just incredible!

The Night Watch (above) is actually properly called “Company of Frans Banning Cocq and Willem van Ruytenburch” and what is wonderful about this painting is that it captures a movement.  Rembrandt was commissioned at the time to create this piece and painted the militia in an unconventional way-during a moment in time-right when they are moving into position and not traditionally in a straight line.

Parable of the Rich Man (below) many may know from the Gospel of Luke and the life and death story of an unnamed rich man and a poor man named Lazarus.  I do believe that Rembrandts painting was inspired from that story, as couple other of his paintings are scenes from the Good Book.

Look at the movement he uses in this paintings.  He captures a moment and the characters seem frozen in  time.  Yes, many artists can capture that as well BUT I always felt Rembrandt did it in a way that really stood out…probably due to my love for his use of light!  This man was known also for his empathy for humankind which, explains why his paintings are so wonderful.  While the faces he paints are small in comparison to the overall painting, you can still see and understand facial expressions.  And going on that note, notice how all of his paintings are so wholesome.  Even with light emanating from a certain part of the canvas, everything is whole.

Think wholesome thoughts :)

Parable of the Rich Man-bestpriceart.com

Book Cover Design-Back to Basics

Posted on

At the moment I’m designing a book cover…okay so I’m trying to design a book cover but something just feels, off.  So I do what I normally do and stick my head in books and pick Dr. Google’s brain for answers!

As with any design you need to figure out who your audience is going to be.  It’s a waste of time to design for a crowd that’s completely not interested in what you are trying to market/advertise/etc.  So we have #1: audience.

#2: TITLE NEEDS TO BE BIG!!!  Everything is going web/iPad/tablet/nook…what have you.  If customers are going to be seeing the book cover on a smaller screen than normal then the title needs to stand out.  People are more likely to surpass it if they can’t read it.

#3: And this one seems like a “duh!” but it’s one of those that can be so simple it gets over looked.  Design it as a whole piece.  It’s not a title, then a subtitle, then a graphic, then an author, then whatever else you need on there.  It’s a book cover.  A comprehensive piece portraying what the book has to say in a wholesome design.

#4:  Also an overlooked “duh!” is use colors.  I’m not talking about using every color in the rainbow, but 3-5 wouldn’t hurt anyone.  I would probably stick with an even 4 because I like even numbers.  I’m  HUGE advocate of the Color Index by Jim Krause.  It’s been my life saver and has so many wonderful/beautiful color combinations you could spend quite a bit of time just looking at everything!  It’s wonderful.  Buy it.  Use it.  Be happy.

I’ve saved what I think is the most important for last…

#5: ASK. QUESTIONS.  And this is what I need to remember most because I’ll get too caught up in my design and I tend to design more for me instead of the person I’m actually designing for.  ”What if they’re difficult to work with?”  Ask more questions!  I know, it seems ridiculous and annoying and somehow pointless BUT you have to do it.  If you run out of questions then ask the same ones in a different way because at the end of the day there has to be some miscommunication somewhere because your client is not getting what they want.  Not getting any feedback? Ask for feedback.  Let them know that you have a better chance of giving them what they want but you need to know what they like or don’t like about your current design.

Last tip for this post: If all else fails, the basics prevail!  Go back to the very basic elements of design and work your way up the latter.  Yes, it takes time.  However, there’s a good chance you’re already wasting time creating designs that might just need something simple added.  I’m determined to get this book cover looking fabulous for this woman.  I’ll post it after I finish my next round of design drafts hopefully by this weekend.

And if you needed a song to go along with this post.  Think Sound of Music.  ”Let’s start from the very beginning.  A very good place to start.  When you read you begin with ‘A, B, C’ when you sing you begin with ‘Do, Re, Me’…”

Brand v Identity

Posted on

In an attempt to figure a bit more about what it took to “brand” a company better I realized that “branding” and “identity” are different and not used properly at all!  Although, it is understandable how they can get mixed up because they are similar terms.

“Branding” refers to the personality that identifies how a company is perceived to by their intended audience.

“Identity” or “Brand Identity” refers to the visual presentation used to portray the desired perception of a brand.  The visuals include your logo, any corporate stationary, print material (brochures, flyers, etc.), websites, videos, jingles, etc.

The more consistant you are portraying your identity with your brand helps in creating your customer base so they can easily recognize who you are.  However, being able to stay consistant but lenient with identity designs provides the customer with something fresh but still recognizable.  While these terms and the way they are used can be confusing, people still seem to get the general idea via context.  If someone says “I want to keep my branding consistant” it can mean they want the perceived personality of their company, service, or product to stay relatively the same.  It can also mean that the advertising for their company, service, or product should stay consistent which, in tern keeps the branding consistant.  I guess in a sense they can be used interchangeably, but it is still a good idea to be able to distinguish between the two.  Especially as a designer, I feel that you need to fully understand what your client, company, boss is asking of you before you take off running with design concepts.

White Space

Posted on

Asked Dr. Google about white space dealing with yesterday’s post and he send me here.  It gives some good examples and isn’t too long.  Mostly deals with web design but I think you’d be able to bring a few of the principles over to any sort of design.

It’s been too long, but good things have been happening :)

Posted on

SOCIAL MEDIAAAAAAAAAAA!!!!!

It’s everywhere and has been constantly shoved down my throat as a means for any business or business professional.  But I am curious, when are the Baby Boomers and the generation under going to realize that MY generation…generation Y (the technology gurus) already know SO MUCH about social media?  It’s what most of us do in our spare time!  My generation tweets and face-creeps/facebooks, blogs, and monitor LinkedIn almost every chance we get!  I was at a meeting today and people were considering hiring people especially for social media instead of graphic design.  I had to stop and think for a moment why that made sense…and it does to them, but not to me.  I grew up with that, I hope employers are asking interviewees about their social media experience.  Because it comes with the design package!  I feel designers now days are always on blogs or on sites for a little inspiration here and there.

I guess I’m just a little shocked that the generation gap a bit.  What seems so prominent to one generation is definitely not prominent in another.

On a different note, I will be soon asking Dr. Google for information on how to effectively create white space.  I’m not sure if it’s me or if it’s those I’m working with but I cannot for the life of me get them to understand WHITE SPACE IS GOOD!  The eye needs to rest somewhere!  I will do some research and get back to you about it…and this time it won’t be two months later!

Vet by Gavin Hargest

Posted on

This is just absolutely incredible artwork.  I love the eyes of this man.

Can be found at: http://www.designflavr.com/Vet-Gavin-Hargest-i1595/

Vet by Gavin Hargest

Art World vs. Real World

Posted on

Ever hear the sole stories of those scientists who are religious, which sparks the thinking that science and religion can actually get along?  I feel that I am in a similar situation with the art world and the business world.  It gets frustrating at times because I like to think of myself as both an artist and a graphic designer, but each realm has a different opinion about that.  I went to an internship interview for a graphic design position and half way through my interviewer says “Oh…so you’re an artist?”  I was ecstatic that they were able to see the artistic side of my portfolio.  BUT.  I go back into the art world at school, and I am no longer an artist.  I am a business/marketing girl who just wants to create “pretty things”.

Side note: I don’t think any designer likes to hear “Aw that’s pretty!” or “That’s cute.”  It gives me the shivers.

Back in the art world, “pretty” artwork doesn’t fly.  But, if my artwork isn’t pinned as “pretty” then it’s pinned as too literal.  Literal in the form of representational.  Example:  I made an intaglio print of a a lantern, which I thought turned out really well.  I loved the light it emitted at dusk.  Unfortunately, the response I received was that “It looks too much like a lantern.  I want to see the essence of a lantern.”  In retrospect I can understand what my professor was getting at, but at the same time…is making an intaglio print of a lantern really all that bad?  Is it no longer art because the print actually looks like a light?

I’m thinking that my issue is my mind isn’t as twisted as some artists.  Now, do not get offended, I don’t mean twisted as a bad thing.  All artists know artists are totally insane.  And insanity is a good place to be most of the time.  But, can insanity ever be used for practical means?  Or do you have to keep each in their own worlds?

Can there ever be a happy medium between the art world and the business world like science and religion?  Is it even feasible to compare the two comparisons?  How many other questions can I come up with?  Not sure…maybe I’ll sketch about it in my sketchbook in my half artist half not sense of being ;-)

Baby + Animals = Smile

Posted on

I could not find the name of the photographer for this but here is the website where I did find this hilarious photo (it’s #27): http://www.smashingmagazine.com/2008/04/28/really-stunning-pictures-and-photos/

Nature Always Has a Sense of Humor!

Posted on

This put a smile on my face :p

Photo by Sameli: http://www.flickr.com/photos/sameli/1898511953/

Follow

Get every new post delivered to your Inbox.